Audience Sync

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Creating a Audience Sync App

Utilizing the Audiences feature requires several steps to create and send audiences to downstream systems, e.g. Facebook, Yahoo!, Google Analytics, Nielsen. The high-level steps of how and what data is available for defining attributes, how to utilize the attributes to create audiences, how to…

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Audience Sync

The Audience Sync screen consolidates two complementary views to provide a holistic approach to audience management. One view lets users control which audiences are synced with each app, while the other gives a quick overview of linked audiences across apps. Together, these views ensure users can…